Kansas City, MO — for salons, spas and barbershops
You cannot book a client with your hands in somebody's hair.
Bookings arrive by phone, text and DM, all day, while every stylist is mid-service. The chair that sits empty tonight was probably filled by somebody who could not reach you this morning.
Your numbers
Run it on your own shop.
Already set to a salon, spa or barbershop. Change the two figures so they match, and the arithmetic follows.
- Booking calls taken while your hands were full$3,003281 inbound/mo x 36% never answered x 38% would have booked x $78
- Empty chair on a no-show$1,690281 booked/mo x 14% no-show or same-day cancel x 55% saveable x $78
- Clients who left without rebooking$1,64684 clients/mo leave unbooked x 25% rebook when asked at the right time
- Answering the same questions in DMs$9407 hrs/week x 4.33 weeks x $31/hr loaded cost
Estimated from industry benchmarks and the two numbers you entered. Every one of them gets replaced with your real data once we pull it, and sometimes the real number is smaller. We will tell you either way. See every source →
What it actually says
This is the call you are not answering.
The script I would build for your shop, written out rather than acted out. I am not going to fake a recording of a customer who does not exist.
- Two rings. 7:48pm, after you closed.
- DispatchThanks for calling. This is the front desk, how can I help?
- CallerDo you have anything for a cut and color this week?
- DispatchLet me look. Do you have a stylist you usually see?
- Caller[caller answers]
- DispatchNicole has Friday at 1. Booking it, and I will text you the deposit link.
- Written into Vagaro. You get a text with the details before you have put your phone down.
What I would install
Four fixes, in the order they pay off.
All of it wired into Vagaro, Boulevard or Square Appointments, or whatever you actually run on. You do not change software to work with me.
Booking calls taken while your hands were full
$3,003 a month. Dispatch books directly into the right stylist column, including DMs and texts.
Empty chair on a no-show
$1,690 a month. Deposit on booking for new clients, reminders that actually get replies, and a waitlist that fills the gap.
Clients who left without rebooking
$1,646 a month. Rebooking prompt timed to each client cycle, not a generic monthly blast.
Answering the same questions in DMs
$940 a month. Handles pricing, parking, policy and availability questions in Instagram and text, and hands off anything real.
Start here
Let me call your shop.
Free. I call your business the way a customer would, twice in business hours and once after you close, then send you the recordings with a short report on what it cost you. No meeting required.
Dalton Stearns
dalton@kcboost.com
Kansas City, MO