Kansas City, MO — for general contractors and remodelers
You drove across town for a tire-kicker because nothing screened the call.
Remodeling leads are worth a great deal and cost a great deal to chase. Without screening you spend your week driving to consultations that were never going to close, while the real ones sit unanswered.
Your numbers
Run it on your own shop.
Already set to general contracting or remodeling. Change the two figures so they match, and the arithmetic follows.
- Homeowners who called from a number you missed on site$12,47069 inbound/mo x 30% never answered x 3% would have booked x $24,000
- Proposals that got one send and no follow-up$8,72924 quotes/mo x 60% get no second touch x 3% recoverable x $24,000
- Change orders, RFIs and subcontractor chasing$1,61112 hrs/week x 4.33 weeks x $31/hr loaded cost
- Takeoffs and estimate assembly$1,0748 hrs/week x 4.33 weeks x $31/hr loaded cost
Estimated from industry benchmarks and the two numbers you entered. Every one of them gets replaced with your real data once we pull it, and sometimes the real number is smaller. We will tell you either way. See every source →
What it actually says
This is the call you are not answering.
The script I would build for your shop, written out rather than acted out. I am not going to fake a recording of a customer who does not exist.
- Two rings. 7:48pm, after you closed.
- DispatchThanks for calling. This is the front desk, how can I help?
- CallerWe want to redo the kitchen sometime this spring.
- DispatchGood timing. Roughly what range are you budgeting, and do you have drawings?
- Caller[caller answers]
- DispatchThat is in our range. Booking a consult for Tuesday at 5 so we can walk it.
- Written into Buildertrend. You get a text with the details before you have put your phone down.
What I would install
Four fixes, in the order they pay off.
All of it wired into Buildertrend, CoConstruct or Procore, or whatever you actually run on. You do not change software to work with me.
Homeowners who called from a number you missed on site
$12,470 a month. Dispatch answers, screens for scope and budget so you stop driving to tire-kickers, and books the consult.
Proposals that got one send and no follow-up
$8,729 a month. Proposal follow-up with the renderings, the payment schedule and a scheduled call, on a cadence.
Change orders, RFIs and subcontractor chasing
$1,611 a month. Drafts change orders from the field note, prices them against your cost book, and chases sub confirmations.
Takeoffs and estimate assembly
$1,074 a month. Builds the first-pass estimate from plans and your historical costs so you bid more jobs per week.
Start here
Let me call your shop.
Free. I call your business the way a customer would, twice in business hours and once after you close, then send you the recordings with a short report on what it cost you. No meeting required.
Dalton Stearns
dalton@kcboost.com
Kansas City, MO