Kansas City, MO — for gyms and fitness studios
A trial request answered the next day is a member you never got.
Somebody decides to join a gym in a moment of resolve, and that moment has a short shelf life. If the reply comes tomorrow, the resolve is gone and so is the membership.
Your numbers
Run it on your own shop.
Already set to a gym or fitness studio. Change the two figures so they match, and the arithmetic follows.
KCboost- Trial requests that went unanswered past the same day$5,490152 inbound/mo x 35% never answered x 9% would have booked x $1,150
- Intro sessions that never showed$4,70668 booked/mo x 30% no-show or same-day cancel x 20% saveable x $1,150
- Members who stopped showing up before they cancelled$3,48615 members/mo go quiet before cancelling x 20% saved by an early check-in
- Front desk, billing questions and class swaps$1,0748 hrs/week x 4.33 weeks x $31/hr loaded cost
Estimated from industry benchmarks and the two numbers you entered. Every one of them gets replaced with your real data once we pull it, and sometimes the real number is smaller. We will tell you either way. See every source →
What it actually says
This is the call you are not answering.
The script I would build for your shop, written out rather than acted out. I am not going to fake a recording of a customer who does not exist.
- Two rings. 7:48pm, after you closed.
- DispatchThanks for calling. This is the front desk, how can I help?
- CallerI want to try a class before I sign up for anything.
- DispatchAbsolutely. Have you trained anywhere before, or starting fresh?
- Caller[caller answers]
- DispatchYour free intro is Saturday at 9 with Coach Ray. Sending the waiver now.
- Written into Mindbody. You get a text with the details before you have put your phone down.
What I would install
Four fixes, in the order they pay off.
All of it wired into Mindbody, Wodify or PushPress, or whatever you actually run on. You do not change software to work with me.
Trial requests that went unanswered past the same day
$5,490 a month. Dispatch replies in under a minute on web, text and Instagram, and books the intro session.
Intro sessions that never showed
$4,706 a month. Reminder sequence plus a rebooking offer the moment someone misses.
Members who stopped showing up before they cancelled
$3,486 a month. Watches attendance, flags a fade at week two, and sends a coach message before they churn.
Front desk, billing questions and class swaps
$1,074 a month. Answers membership, billing and schedule questions on text and hands off anything that needs a human.
Start here
Let me call your shop.
Free. I call your business the way a customer would, twice in business hours and once after you close, then send you the recordings with a short report on what it cost you. No meeting required.
Dalton Stearns
dalton@kcboost.com
Kansas City, MO